Becktag's brand message
With a bold, pioneering approach, Becktag speaks to all those who live their individuality beyond ordinary categories. Whether you're introverted, brave, enterprising or eccentric - Becktag is for those who play by their own rules and aren't afraid to stand out. For those who are not only looking for attention, but also a community full of values, where acceptance and self-identity really matter.
Each Becktag piece of clothing is custom-made, complete with state-of-the-art technology so that the wearer can connect with others with a single touch or scan. Features that allow instant access to social profiles make these products unique, inspired by self-expression, openness and acceptance. With Becktag products, we offer customers not just a piece of clothing, but an innovation that connects them with others, facilitating spontaneous, barrier-free contact.
The first collection, which debuts on November 11 – in style on World Singles Day – encourages wearers to explore the possibilities of easier, more confident relationships. For introverts, for example, our QRex t-shirts provide an opportunity with which they can almost effortlessly indicate that they are open to a conversation, while for the more timid, it helps them take the first step in establishing a relationship.
Becktag is not just clothing, but a tool for self-confidence, a meeting point for those who dare to embrace their individuality.
